Author
Kjelkerud, David
Title
Lost in the supermarket: Mobile applications for sustainable food consumption
Published in
Master Degree Project at KTH, Media Technology (CSC), Stockholm, 2010.
Abstract
Food production and consumption has a major impact on the environment. In the last years the awareness of this issue has been growing both in the media and among consumers. Research shows that 25% of Swedes’ greenhouse gas emissions come from food consumption. This thesis is concerned with how mobile technology can help individuals to change to sustainable eating habits, specifically through persuasive applications. The research is focused around two prototypes: Fisk.cc, a seafood buying guide and Green Recipes, a mobile cookbook with sustainable recipes. The applications were developed and tested during the research. The thesis discusses the design of mobile applications for sustainable eating from three aspects: Social interaction design in persuasive applications, Motivating users to change behavior and Need for environmental data. The report concludes with four questions that serve as guidelines for development.
The study was undertaken for the Persuasive Services Project. David Kjelkerud was supervised by Marko Turpeinen and Jorge Zapico.







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